Business Studies — Marketing

Exam board: Edexcel  |  Back to subjects

Board-Specific Note

Edexcel (Pearson) specification; check the specific content list for your paper.

Learning Objectives

• Segment markets
• Use the marketing mix
• Analyse pricing strategies

Key Points

• Market segmentation
• The 4 Ps: Product, Price, Place, Promotion
• Pricing strategies

Lesson Plan (50 minutes)

1. Starter (5 min): Recall prior knowledge of marketing with quick questions.
2. Teaching (15 min): Work through each of the learning objectives, explaining principles step by step.
3. Key points review (5 min): Revisit the key points together, confirming understanding.
4. Worked example (10 min): Model the example question: Define market segmentation. Solution: Dividing a market into groups with common needs
5. Practice (10 min): Students attempt the practice questions independently; circulate and support.
6. Plenary (5 min): Review answers and address misconceptions.

Homework

• Segment a phone market
• Explain the marketing mix
• Compare pricing strategies

Assessment

Check practice answers against the model answer; use the built-in practice questions as formative assessment.